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Reinvent Your Business Model
book

Reinvent Your Business Model

by Mark W. Johnson
June 2018
Intermediate to advanced content levelIntermediate to advanced
240 pages
4h 49m
English
Harvard Business Review Press
Audiobook available
Content preview from Reinvent Your Business Model

3

The White Space Within

Transforming Existing Markets

The real voyage of discovery consists not in seeking new landscapes but in having new eyes.

—Marcel Proust

Dow Corning began its corporate life as a joint venture between The Dow Chemical Company and Corning Glass Works to investigate and commercialize silicone technology. It launched its first product in 1943, a silicone compound that enabled high-altitude flight by inhibiting moisture formation in aircraft engines.1 Fueled by the needs of World War II combat aircraft and the boom in commercial air flight that followed, the company grew briskly and expanded into a wide variety of industries, including construction, personal care, automotive, and medical products. Through the years, Dow ...

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Publisher Resources

ISBN: 9781633696471