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Reinvent Your Business Model
book

Reinvent Your Business Model

by Mark W. Johnson
June 2018
Intermediate to advanced content levelIntermediate to advanced
240 pages
4h 49m
English
Harvard Business Review Press
Audiobook available
Content preview from Reinvent Your Business Model

6

Digital Transformation

Computers and other digital advances are doing for mental power … what the steam engine and its descendants did for muscle power.

—Erik Brynjolfsson and Andrew McAfee, The Second Machine Age

For all that it’s changed how we compute, communicate, and conduct business, the internet is just the tip of the technological iceberg. Artificial intelligence, robotics, 3-D printing, drones, and big-data analytics, to name just a few revolutionary technologies, are changing our world in ways that would have beggared the imaginations of a Jules Verne or an H. G. Wells. But as I hope I’ve made clear by now, while technology is a great enabler of transformative business growth, it cannot create it on its own.

AMAZON: BUILT TO TRANSFORM ...

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Publisher Resources

ISBN: 9781633696471