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Reinvent Your Business Model
book

Reinvent Your Business Model

by Mark W. Johnson
June 2018
Intermediate to advanced content levelIntermediate to advanced
240 pages
4h 49m
English
Harvard Business Review Press
Audiobook available
Content preview from Reinvent Your Business Model

7

Designing a New Business Model

Design is not just what it looks like and feels like. Design is how it works.

—Steve Jobs

Marco Meyrat comes up with a brilliant plan to transform Hilti’s tools from a commoditizing product line into a high-end service. Hindustan Unilever creates millions of new hair-care customers by radically reconceiving the nature of distribution. Dow Corning’s Don Sheets envisions a new way to capture the low end of the silicone market. As inspiring as these stories are, they can be downright depressing. No one wants to have to depend on something as fickle as inspiration to create a new business.

No one should have to. Conceiving of a truly innovative new business model does not need to be purely (or even mostly) a matter ...

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Publisher Resources

ISBN: 9781633696471