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Reinvent Your Business Model
book

Reinvent Your Business Model

by Mark W. Johnson
June 2018
Intermediate to advanced content levelIntermediate to advanced
240 pages
4h 49m
English
Harvard Business Review Press
Audiobook available
Content preview from Reinvent Your Business Model

9

Overcoming Incumbent Challenges

It’s the same each time with progress. First they ignore you, then they say you’re mad, then dangerous, then there’s a pause and then you can’t find anyone who disagrees with you.

—Tony Benn

Consider a fictional corporation, DogCorp, the world leader in the manufacture of high-quality dogs. DogCorp makes great dogs, cutting-edge dogs—the best, most efficient, most innovative dogs in the market. For years, sustaining innovations have allowed DogCorp to post steady growth and earnings, consistent success that has made it the company of choice for talented dog designers and managers throughout the industry. As its pack has grown, DogCorp has built a strong corporate canine culture.

One day, a fairly new manager ...

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Publisher Resources

ISBN: 9781633696471