June 2018
Intermediate to advanced
240 pages
4h 49m
English
Content preview from Reinvent Your Business Model
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9
Overcoming Incumbent Challenges
—Tony Benn
Consider a fictional corporation, DogCorp, the world leader in the manufacture of high-quality dogs. DogCorp makes great dogs, cutting-edge dogs—the best, most efficient, most innovative dogs in the market. For years, sustaining innovations have allowed DogCorp to post steady growth and earnings, consistent success that has made it the company of choice for talented dog designers and managers throughout the industry. As its pack has grown, DogCorp has built a strong corporate canine culture.
One day, a fairly new manager ...