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Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform by Fang Liu, Umberto Lago, Bill Fischer

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CHAPTER 8

A TRUE DISRUPTER

How Embracing Change Creates Value

We believe that Haier’s story and the lessons that can be learned from it address universal issues that businesspeople across industries and geographies face. Haier’s quest to fully use the talent that it employs is neither unique nor new. It does, however, represent what may well be the ultimate advantage over low-price competition and commoditization in mature industries, and for that reason alone it should merit our attention. What makes Haier’s experiences uniquely interesting, however, is the ambition that characterizes the way it has gone about addressing its challenges and reinventing its business model and the thoughtfulness with which it has implemented a complete rewiring ...

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