Reinventing Project Management

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C H A P T E R

8 MANAGING PROJECTS FOR BUSINESS INNOVATION

IN THE EARLY 2000s, after twenty-five years in the computer business, Apple Computer decided to take advantage of a new trend: young people downloading music from the Internet.¹ Using its experience in designing exciting products and integrating them with easy-to-run software, the company made a strategic decision to launch several innovative projects, such as the iPod personal music player, iTunes software, and iTunes Music Store. Together, these products created a successful new business ...

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