CHAPTER 2
The Environment
How Can You Recognize, Respond to, and Shape It?
In the Amazon Go store, apps guide the customers to the products they want—no more hunting.1 The internet of things tracks products and manages orders and inventory. Robots greet customers, refill store shelves, and clean floors. Amazon Go went public while it was still in the experimental stage—but that is just the start. Amazon and the other enormously successful companies we studied are willing to conduct bold experiments to learn fast and create new businesses should they succeed. The companies often lay the technology tracks in front of these experiments just in time. Even if the experiments go off the rails—as they sometimes do (witness Fire Phone, Amazon Wallet, ...
Get Reinventing the Organization now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
