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Reinventing the Supply Chain Life Cycle, Student Workbook by Stephen B. LeGrand, Marc J. Schniederjans

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17. Interview with Mr. Eddie Capel of Manhattan Associates

Learning Objectives

After completing this chapter, you should be able to

• Describe Manhattan Associates.

• Explain how a software development firm is related to supply chain management.

• Explain how Manhattan Associates helps other firms with software to deal with products in the Introduction stage of the product life cycle.

• Explain how Manhattan Associates helps other firms with software to deal with products in the Growth stage of the product life cycle.

• Explain how Manhattan Associates helps other firms with software to deal with products in the Maturity stage of the product life cycle.

• Explain how Manhattan Associates helps other firms with software to deal with products in ...

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