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Reinventing the Supply Chain Life Cycle, Student Workbook by Stephen B. LeGrand, Marc J. Schniederjans

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18. Interview with Mr. Ron Robinson of LI-COR Biosciences

Learning Objectives

After completing this chapter, you should be able to

• Describe LI-COR.

• Explain how LI-COR deals with products in the Introduction stage of the product life cycle.

• Explain how LI-COR deals with products in the Growth stage of the product life cycle.

• Explain how LI-COR deals with products in the Maturity stage of the product life cycle.

• Explain how LI-COR deals with products in the Decline stage of the product life cycle.

Points of Further Interest

• This interview answers this question: How do you achieve both an integration and collaboration of functional departments?

• This interview explains why the role of supply chain includes inspecting suppliers as a ...

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