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Reinventing the Supply Chain Life Cycle, Student Workbook by Stephen B. LeGrand, Marc J. Schniederjans

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19. Interview with Mr. James Chris Gaffney of the Coca-Cola Company

Learning Objectives

After completing this chapter, you should be able to

• Describe the Coca-Cola Company.

• Describe the Coca-Cola Company supply chain.

• Explain how the Coca-Cola Company deals with products in the Introduction stage of the product life cycle.

• Explain how the Coca-Cola Company deals with products in the Growth stage of the product life cycle.

• Explain how the Coca-Cola Company deals with products in the Maturity stage of the product life cycle.

• Explain how the Coca-Cola Company deals with products in the Decline stage of the product life cycle.

• Explain how sustainability is valued by the Coca-Cola Company.

Points of Further Interest

• This interview ...

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