19. Interview with Mr. James Chris Gaffney of the Coca-Cola Company
Learning Objectives
After completing this chapter, you should be able to
• Describe the Coca-Cola Company.
• Describe the Coca-Cola Company supply chain.
• Explain how the Coca-Cola Company deals with products in the Introduction stage of the product life cycle.
• Explain how the Coca-Cola Company deals with products in the Growth stage of the product life cycle.
• Explain how the Coca-Cola Company deals with products in the Maturity stage of the product life cycle.
• Explain how the Coca-Cola Company deals with products in the Decline stage of the product life cycle.
• Explain how sustainability is valued by the Coca-Cola Company.
Points of Further Interest
• This interview ...
Get Reinventing the Supply Chain Life Cycle, Student Workbook now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
