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Reinventing the Wheel by Chris Zane

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index

a

academic theories
advertising. See marketing
Alpha Dogs (Fenn)
American Demographics
Arizona State University Center for Service Leadership
attention span

b

Berry, Len
Big Wheel Sale
brand development
business
culture
differentiation of
expansion of
growth
opportunity recognition
principles
type of
buying decisions

c

capital investments
categorizing customers
charities
commitment, demonstration of
communication
community ties
building
investing in
competition
advantages of
customers, luring from
customer service and
eliminating
employees, luring from
expansion and
game of
goal of
pressure on
pricing and
competitive insulation
connections, business
connection with customers
continuous improvement
corporate rewards programs. See ...

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