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Reinventing You
book

Reinventing You

by Dorie Clark
March 2013
Beginner content levelBeginner
240 pages
4h 6m
English
Harvard Business Review Press
Content preview from Reinventing You

CHAPTER 8

Build Your Narrative

Now that you’ve identified the unique talent, skill, or perspective that sets you apart from everyone else in your space, it’s time to craft a powerful story that explains it. Humans understand the world around them through stories, narratives we tell ourselves about what’s happening and why. So when we come upon discordant information or stories that don’t make sense, it can be perplexing and annoying. In fact, as Malcolm Gladwell famously wrote in The Tipping Point, kids who are confused by the action they see on television will simply turn away and disengage. For better or for worse, adults aren’t much different.

As you seek to rebrand yourself, you’re going to have to come up with a convincing narrative to ...

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Publisher Resources

ISBN: 9781422144145