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Release It! by Michael T. Nygard

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A Million Dollars Here, a Million Dollars There

A lot is on the line here: your project’s success, your stock options or profit sharing, your company’s survival, and even your job. Systems built for QA often require so much ongoing expense, in the form of operations cost, downtime, and software maintenance, that they never reach profitability, let alone net positive cash for the business, which is reached only after the profits generated by the system pay back the costs incurred in building it. These systems exhibit low levels of availability, resulting in direct losses in missed revenue and sometimes even larger indirect losses through damage to the brand. For many of my clients, the direct cost of downtime exceeds $100,000 per hour.

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