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Release It! by Michael T. Nygard

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Chapter 13Availability

Divorcing a “want” from its cost always leads to unrealistic desires. Ask a group of children how much ice cream they want, and the answer is usually, “All of it.” The young ones have no concept of the various costs of eating a gallon of ice cream: there’s the direct cost of paying for the ice cream and the indirect costs of damaged health, weight gain, and that queasy, flip-floppy feeling in your tummy.

This section discusses the difficult feat of balancing the tension between the dual forces of desire for greater availability and desire to minimize cost. These forces are in direct opposition; guaranteed availability necessarily increases costs.

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