Chapter 7Creating an Innovation Business-as-Usual Approach

I’ve spent the last few chapters investigating why many firms can’t innovate successfully, and I have identified two culprits that keep most organizations from doing so: middle management and the business-as-usual operating model. In the last chapter I looked at the typical but often inadequate steps that many firms attempt before committing to innovation as a discipline. Often it is only when these measures aren’t fruitful that executives reassess their approach and commit their organizations to sustained innovation.

In this chapter I’ll look at several firms that have sustained innovation success over many years, and consider how their BAU operating models allow them to embrace, rather ...

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