March 2014
Intermediate to advanced
192 pages
2h 50m
English
book
Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition
by Andrea Coville
Content preview from Relevance: The Power to Change Minds and Behavior and Stay Ahead of the CompetitionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
1
Are You Relevant?
Why the Answer to That Question Is So Important
Even if you have never listened to The Prairie Home Companion on the radio, the name Lake Wobegon is likely to ring a bell. It’s the fictional “little town that time forgot, and the decades cannot improve …. Where all the women are strong, all the men are good-looking, and all the children are above average.”
In fact, this amusing description of this mythical place has spawned its own sociological term, the Lake Wobegon Effect, “a natural human tendency to overestimate one’s capabilities.” You can see it, probably most famously, when you ask people how well they drive. Just about everyone rates himself above average. If you have ever spent time on the 405 outside of Los Angeles ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.