March 2014
Intermediate to advanced
192 pages
2h 50m
English
book
Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition
by Andrea Coville
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Index
A
action stage of behavior change, 14
adaptive conjoint method, 153
bombardment with, 3, 4, 19, 80
focus in, 113
altruism, 56
Amazon, 88
American Cancer Society, 160, 164–165
American Diabetes Society, 165
American Heart Association, 165
Americans, beliefs about, 99–100
antismoking campaign, 11–12, 14, 90
Apple, 42, 47, 102, 114, 151, 159, 163
applicability, 1
arrogance, 130
attention spans, 18
Audi, 91
Audubon Society, 165
authenticity, 16
automobile industry, 82, 91, 115, 125
most relevant companies in, 160, 161–162
Avis, 42
B
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.