Chapter seven

Out of the mainstream:

Sexual minorities and the mass media

Larry Gross


In a society dominated by centralized sources of information and imagery, in which economic imperatives and pervasive values promote the search for large, common-denominator audiences, what is the fate of those groups who for one or another reason find themselves outside the mainstream? Briefly, and it is hardly a novel observation, such groups share a common fate of relative invisibility and demeaning stereotypes. But there are differences as well as similarities in the ways various minorities (racial, ethnic, sexual, religious, political) are treated by the mass media. And, given important differences in their life situations, members of such groups experience ...

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