Remote Work Technology

CHAPTER 10Creating the Right Remote Team Culture

There are many articles and blogs written that discuss the importance of company culture in large corporations, but company culture should be considered an important factor for companies of every size, from a one-person shop to a small business and beyond. The culture is what drives the people within the company to make the decisions they make each day. It drives how they interact with customers and coworkers; it defines how they act or react to unforeseen circumstances. In a large part, company culture represents the essence of the company.

In this chapter, we discuss company culture, how to adjust it to meet the remote workers' needs, and how to maintain that culture when the team is distributed. If you take care of the company culture, everything else will take care of itself.

You Already Have a Company Culture

Every business has developed a company culture that guides the everyday actions of its people. However, it is not unusual that a company leader is not aware of their own company culture. When this happens, the culture is not being guided and shaped by leadership. It is the result of a lack of intent-based leadership. Intent-based leadership is about purposefully creating an environment where people feel valued and instilling in them that their work has a purpose that contributes to something bigger than the individual. When this type of leadership is absent in a company, it is reflected in the attitudes of the employees ...