As I completed the final manuscript for this book in February and March of 2021, the possibility of returning to physical offices became an essential topic of discussion and media attention as the Covid-19 vaccine began to be widely distributed and the iron grip of the pandemic subsided. To generate the clicks, eyeballs, and traffic that lead to ad revenue and more data to harvest, some content creators and media channels stoked fear, uncertainty, and doubt regarding remote work and hybrid work.
The Wall Street Journal, for example, subtly ...