Chapter 2 Theory Choice Awareness Theses

This chapter introduces the two theses of the Choice Awareness theory. The theory deals with how to implement radical technological changes such as renewable energy systems. The step from nuclear and fossil fuel systems to renewable energy systems involves a radical technological change. As we shall see, it cannot be implemented by existing organizations within existing institutions, but it will imply organizational and institutional changes. This means that someone will win and someone will lose as a result of these changes.

With a reference to discourse and power theories, the Choice Awareness theory emphasizes that different organizations see things differently. Existing organizational interests will ...

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