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REO Boom: How to Manage, List, and Cash in on Bank-Owned Properties: An Insiders' Guide for Real Estate Agents by Tim Shah, Aram Shah

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Mastering Listings and Marketing

LISTINGS AND MARKETING go hand in hand. You cannot have one without the other. A stellar marketing plan will do you no good if you do not have a listing to market. Further, a listing will result in no contracts if there is no marketing. In Chapter 6 you learned about recommending the property’s marketing strategy for pricing: either listing the property as-is or with repairs.

Regardless of which marketing strategy for pricing you choose, the majority of your success will come from a knockout listing and marketing presentation. In the REO business, the REOs are the steak and the marketing is the sizzle. Your goal ...

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