7
THE CEO AS SPOKESPERSON
YOUR ORGANIZATION is facing a serious threat. Its reputation—and perhaps its very existence—hangs in the balance. Having shepherded clients across sectors through countless issues, I’ve witnessed the time, energy, and resources it takes for leadership to respond effectively at these pivotal moments. While advance planning prepares the management team, the all-consuming nature of an unfolding crisis can easily derail their daily schedule.
Even if the CEO oversees or designates a senior team member to manage a crisis, the question of who should communicate to internal and external constituencies—to manage the perception of how a crisis is responded to—can be a topic of much debate. Just as there’s no single strategy for ...
Get Reputation Capital now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
