CHAPTER 13
Public Relations Consulting: Consulting and Corporate Communication—The Nexus
Louis Capozzi
Talk low, talk slow, and don’t talk too much.
(John Wayne)
“Managing a communications business adds an additional level of challenge to the practice of public relations, which is challenging in its own right.”
13.1 Overview: The Public Relations Consulting Business
13.2 The History of Public Relations Consulting Firms
13.3 Meeting the Challenge of Transformation
13.4 Working to Build Better Agencies
13.5 Agency Structure and Areas of Practice
