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CHAPTER 8 Investor Relations

Eugene L. Donati

On Wall Street bulls make money, and bears make money, but pigs get slaughtered.

8.1 What Is Investor Relations?

8.2 The Goals and Roles of Investor Relations

8.3 A Brief Introduction to the Financial

8.4 What Does “Public Company” Mean?

8.5 Why Do Corporations Exist?

8.6 The Role of Shareholders in a Public Company

8.7 Disclosure and Materiality

8.8 Information Intermediaries: Securities Analysts

8.9 Information Intermediaries: Markets and Investment Financial Media

8.10 Best Practices

8.11 Questions for Further Discussion

8.12 Resources for Further Study

Notes

■ ■ ■

Overcoming Barriers ...

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