Reputation Management Revised Edition

Image and reputation

Image and reputation are closely related but they are not the same. Here are two aspects that help explain the difference:

Image	Reputation
Is built	Is earned
You have to create and promote an image. It is very much something you build to show others.	A reputation is something you gain over time through your actions. It is very much what people see in you.
Is a cost	Is an asset
You pay to create it and you pay to project it. The more image-conscious your market, the more it may cost.	Reputation has a direct link to the bottom line because organisations with good reputations are likely to attract more customers. ...