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Reputation Management Revised Edition by Elearn

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Image and reputation

Image and reputation are closely related but they are not the same. Here are two aspects that help explain the difference:

Image

Reputation

Is built

Is earned

You have to create and promote an image. It is very much something you build to show others.

A reputation is something you gain over time through your actions. It is very much what people see in you.

Is a cost

Is an asset

You pay to create it and you pay to project it. The more image-conscious your market, the more it may cost.

Reputation has a direct link to the bottom line because organisations with good reputations are likely to attract more customers. ...

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