Reputation Management Revised Edition

Creating and managing brand image

At the business level, images are largely concerned with branding of products. To an extent, the organisation's image is defined by what it produces, and what it produces is defined by its brand images.

In this theme you will:

Explore what is meant by brand image and how it adds value to an organisation

Identify the elements which go to make up brand image

Evaluate the brand offer of your organisation

Identify ...