Analysts
Budd Beach, an analyst at Raymond James, asked what [Wal-Mart] executives thought the effect [of allegations of corruption in its Mexican operations] on the company’s reputation was. ‘We will be a better company because of this,’ Mr. Duke, the CEO, responded.
—The New York Times, 1 June 20121
Reputation is a consequence of corporate behavior that motivates stakeholders to behave in ways that either reward or punish the corporation. Reputation value is the measure of reward or punishment. This chapter compares and contrasts measures of both the impression and the expression of reputation value that may be useful to financial analysts. ...
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