O'Reilly logo

Reputation, Stock Price, and You: Why the Market Rewards Some Companies and Punishes Others by Dr. Nir Kossovsky

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

images

Analysts

Budd Beach, an analyst at Raymond James, asked what [Wal-Mart] executives thought the effect [of allegations of corruption in its Mexican operations] on the company’s reputation was. ‘We will be a better company because of this,’ Mr. Duke, the CEO, responded.

—The New York Times, 1 June 20121

Reputation is a consequence of corporate behavior that motivates stakeholders to behave in ways that either reward or punish the corporation. Reputation value is the measure of reward or punishment. This chapter compares and contrasts measures of both the impression and the expression of reputation value that may be useful to financial analysts. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required