Index
A
Aberdeen Asset Management, 153
Affordable Care Act (ACA), 230
American Cancer Society, 106
American International Group (AIG), 255–256
Aon, 151
BASIC, 69
CEO, 65
Eichenwald writes, 71
garage-built hardware product, 65
IBM marketing muscle, 69
innovation powerhouse, 70
iPad mini, 64
iPhone and iPad, 69
Microsoft, 69
MVP, 71
proven model, 66
recruiting engaged employees, 67–68
reputational value, 283
retaining engaged employees, 68–69
sales, corporate and administrative costs, 71
Super Bowl, 66
Asset protection
corporate reputation value, 174
reputation protection ...
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