Chapter 10Qualitative data analysisUsing NVivo
Background
A qualitative approach may focus on exploring personal and constructive interpretations of social phenomena aiming to gain an in-depth understanding of social aspects. The exploration of processes, social phenomena and activities guide also the data collection and sets the objectives of a study. These objectives, according to qualitative researchers (Charmaz, 2010), are the working guidelines rather than truths to be proven. In more detail, the main purpose of the data collection is the exploration of processes, the investigation of new concepts, the elicitation of personal perspectives and the exploration of social phenomena and activities ...
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