Chapter 21Addressing endogeneity in survey researchApplication of two-stage least squares (2SLS) regression analysis
Background
More and more academic papers in marketing management and related fields, such as consumer behavior, international marketing, supply chain management, and operations management, have been addressing endogeneity as a potential bias distorting results and findings (e.g., Crick & Crick, 2021; Liu et al., 2021; Najafi-Tavani et al., 2020; Unnava & Aravindakshan, 2021). Also, more and more editors and reviewers of well-established journals in marketing and management studies consider endogeneity as a possible threat against causal inferences in survey-based manuscripts and, ...
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