Why Analytics?

Without data, you’re just another person with an opinion. — W Edwards Demming

Analytics is an often overlooked area of UX. This book will help you understand how an analytics-first approach to UX will enable you get great results. I’m not suggesting that you use analytics to replace your other UX methods, but instead that you combine analytics with other UX methods to create an excellent user experience.

In the first chapter of this book, we’ll look at why analytics data is important when it comes to evaluating user experience. We’ll then move on to how to check that your analytics data is accurate, and how to go about analyzing it. The second half of the book focuses on how to use analytics to find problems, how to use your ...

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