An Introduction to Analyzing Data

If you can’t explain it simply, you don’t understand it well enough. — Albert Einstein, Physicist

Once your analytics tool is set up to collect data correctly, you can begin to analyze the data. This chapter will give some tips for data analysis, and will introduce some of the key terms used by Google Analytics and other website analytics tools.

Key Analytics Terms

For those not used to looking at website analytics, some of the terminology can seem like a foreign language. This can get even more confusing when terms change, or when different tools use different terms to describe the same thing.

Some analytics terms that are used regularly are often misunderstood. In some cases, a partial understanding of a ...

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