Chapter 3: Finding Participants
Once you’ve started your research project, planned the logistics of how you will run your fieldwork, and decided on your approach to your analysis and outputs, you need to find your participants: the people who you’ll be interviewing, observing, or asking to try your product.
The process of finding participants is called ‘recruitment’, and it’s the number one cause of headaches in research projects! You can encounter problems at several stages of the recruitment process – during set-up, while recruiting, and even on the day. Participants can be difficult to find, and even harder to convince to give you some of their time. Because of this, it can be tempting to cut corners, but if your recruitment is flawed, then ...
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