CHAPTER 1

Setting the Stage

“Nowadays people know the price of everything and the value of nothing.1

—Oscar Wilde

1.1 Why Read This Book

Sustainability is becoming a business megatrend that can no longer be ignored by managers.2 More and more stakeholders consider the so-called externalities like water usage and pollution, as well as carbon dioxide emissions, as crucial elements of a company’s performance. Moreover, globally interacting supply chains lead to environmental strains and also to corresponding liabilities of business actors. In the future, all parts of a business will be affected by sustainability-related issues.3 A “clear vision and the (necessary) execution capabilities”4 are crucial in order to be a pioneer within this megatrend. ...

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