Responsive Mobile Design: Designing for Every Device

Chapter 7. Typography

Print designers have known for years that there’s more to a design than choosing a color and adjusting masks and elements. A good design needs a hook that is subtle and informative and that conveys its playful, serious, mad, or even whimsical nature.

Typography helps bridge the gap between the sparkle and fade of our design. It helps draw users in and gives them an instant feel for the product or service. In mobile design, choosing the correct font can be critical for achieving success.

Web Fonts

As a designer, you are probably keenly aware that, more often than not, your dream font is not available on every device and every browser.

You likely gained this knowledge from the process of designing and developing a site yourself—or ...