Print designers have known for years that there is more to a design than choosing a color and adjusting masks and elements. There has to be a hook that is subtle, informative, and something that conveys the playful, serious, mad, or even whimsical nature of what the design is truly all about.
Typography helps bridge the gap between the sparkle and fade of our design. It helps draw the user in and give them an instant feel to our product and service. In mobile design, choosing the correct font can be critical for achieving success.
As a designer, you are probably keenly aware that more often than not, your dream font is not available on every device and every browser.
Whether this knowledge is founded in the experience ...