CHAPTER 8

Awesome Special Missions (ASMs)

‘Life is too short for non-“wow” projects.’

TOM PETERS

BACK ON THE MOUNTAIN

Let’s just remind ourselves of your overall master plan: your mountain strategy… get that piece of paper to hand right now.

Successful people build solid businesses and careers a piece at a time, aiming big and going deep on certain specific aspects. They are not trying to be everything to everyone, to do everything, to be a know-it-all, can-do-it-all. But they are always aiming to make whatever they are working on bigger, bolder, better, more. They aim at more frequent, greater volume, quicker. It’s as if they only ever play one card, a card that trumps everything anyone else does. They never settle for average and ...

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