CHAPTER 9

Motiv-ACTION

‘He who has a “why” to live

Can bear almost any “how”.’

NIETZSCHE

So far I have not talked explicitly about motivation, focusing instead on the power of mindset. You see, when your subconscious mindset is deployed to great effect, it’s not a case of summoning up immense reserves of motivation in order to push you to greater heights. You soar to greater heights because of what you are thinking, believing and therefore doing at a subliminal level.

When it comes to achieving specific big breakthroughs, such as with your ASMs, it is important to apply some specific tools for motivation – to go the extra mile. However, it’s not purely motivation in the traditional sense of just getting juiced up about a fresh new idea, ...

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