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9 The Principles of Impact

Everyone needs a coach.

Bill Gates Co-founder of Microsoft, entrepreneur, philanthropist

‘Would you like me to collaborate with you on growing your business?’

Pete Bryceland responded to my message minutes after I'd sent it. ‘Yes I would!’ As our conversation unfolded, he revealed that he'd been making a living as a transformation professional (he'd earned a little less than £20,000 that year, coaching people) but was finding it challenging. He wanted to earn significantly more money, enjoy the process more, and feel greater freedom. It emerged that Pete loved coaching, and got great results with his clients, but found charging by the hour frustrating and difficult. He wanted to move to a high-value coaching package ...

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