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Resume Magic , 4th Edition

Book Description

Tricks used by professional resume writers to write eye-catching, effective resumes.

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Acknowledgments
  6. About This Book
    1. How This Book Is Organized
    2. Obtain a Free Résumé Assessment
  7. Contents
  8. Chapter 1 A Résumé Primer
    1. Tools for the Task
    2. The Résumé Tool: Asset or Liability?
      1. Employers and Candidates Usually View Résumés as Having Different Purposes
      2. You Need to Do More Than Write a Résumé to Get a Job
      3. A Résumé Is Most Effective When It Follows Face-to-Face or Voice Contact with a Hiring Manager
      4. A Support Person or Computer Program Will Probably Be the One to Screen Your Résumé
      5. Résumés Are Not Read Thoroughly
      6. You Won’t Always Need a Résumé to Land a Job
    3. Then Why Write a Résumé?
    4. And Why This Book?
    5. Some Success Stories
    6. Your Most Important Tool
  9. Chapter 2 How to Use Branding and Advertising Strategies to Get an Interview
    1. Elements of Your Career Brand
      1. Authentic Image
      2. Advantages
      3. Awareness
    2. The Proven Ad Agency Formula
      1. Step 1: How to Grab Your Reader’s Attention
      2. Headlines and Hard-Hitting Leads
      3. Visual Appeal
      4. Step 2: How to Capture Your Reader’s Interest
      5. Selling Points—Front and Center
      6. Where’s the Center of the Page?
      7. Place Supporting Information Below the Visual Center
      8. Skimmable Material Goes at the Bottom of the Page
      9. Step 3: How to Create Desire for Your Product—You!
      10. Why You Buy
      11. Why Employers Buy
      12. Prove Your Superiority
      13. Step 4: Call to Action
  10. Chapter 3 How to Choose the Most Flattering Format to Support Your Résumé Strategy
    1. Two Tried-and-True Winning Formats: Chronological and Functional
      1. The Chronological Format
      2. A Chronological Format Worked for David
      3. The Functional Format
      4. A Functional Format Helped Grace Get a New Life
      5. A “Wonder Mom” Goes Back to Work
      6. Marching to New Orders
    2. Genetic Variants of the Two Main Résumé Types
    3. The Accomplishments Format
      1. An Accomplishments Format Worked for McKenzie
      2. The Combination Format
      3. Condensing 30 Years of Experience
      4. The Creative Format
      5. Themed Résumés
      6. Using Specialty Paper
      7. The Curriculum Vitae (CV)
      8. The Dateless Chronological Format
      9. A Dateless Chronological Format Helped Anne
      10. The International Résumé
      11. The Linear Format
      12. A Linear Format Worked for Richard
      13. The Newsletter Format
      14. Some Newsletter Formats That Worked
      15. The Reordered Chronological Format
      16. A Reordered Chronological Format Helped John
      17. The Targeted Format
      18. A Targeted Format Helped Fred
    4. If It Works, It’s Right
  11. Chapter 4 The Blueprint for a Blockbuster Résumé
    1. Data Bits, or Contact Info
      1. To List or Not to List Your Business Telephone Number
      2. Other Solutions for Daytime Contacts
      3. Sample Résumé Headers
        1. Three Data Bits
        2. Four Data Bits
      4. Five Data Bits
      5. Six Data Bits
      6. Seven Data Bits
      7. Eight Data Bits
      8. Objective, or Focus Statement
    2. Key Features, or Qualifications Summary
    3. Professional Experience
    4. Skills
    5. Education, Credentials, and Licenses
    6. Affiliations
    7. Publications, Presentations, or Patents
    8. Awards and Honors
    9. Bio Bites
    10. Endorsements
    11. Keywords
    12. What Not to Include
    13. Putting It All Together
  12. Chapter 5 How to Write Great Copy
    1. Keywords
      1. What Are Keywords?
      2. Where to Find Keywords
      3. How to Position Keywords
    2. The Objective or Focus Statement
      1. Cover Letter Focus Statement
      2. Title Statement
      3. Traditional Objective
      4. Exercise for Assembling a Focus Statement
    3. The Qualifications Summary
    4. Professional Experience
      1. How Far Back?
      2. Where to Find Material for Your Job Descriptions
      3. How Long Is Too Long?
      4. Solutions for Downplaying Less-Relevant Positions
        1. Recently Demoted
        2. Demoted Several Months Ago
        3. Most Recent Position Title Sounds Like a Demotion, but Isn’t
        4. Obscure Titles
    5. Skills
      1. Focusing on Skills Worked for Jan
    6. Education, Credentials, Licensure
      1. Recent High School Graduate
      2. Recent College Graduate
      3. Degree Obtained a Number of Years Ago
      4. Degree in a Field Different from Your Major
      5. Degree Not Completed
      6. Two-Year Degree
      7. Degree Equivalent
      8. No Degree
      9. Including Credentials, Licenses, and Certificates
    7. Affiliations
    8. Publications, Presentations, and Patents
      1. Publications
      2. Presentations
    9. Awards and Honors
    10. Bio Bites
    11. Endorsements
  13. Chapter 6 Accomplishments: The Linchpin of a Great Résumé
    1. What’s in It for Me?
    2. Words to Woo Employers
      1. Buying Motivator #1: Make Money
      2. Buying Motivator #2: Save Money
      3. Buying Motivator #3: Save Time
      4. Buying Motivator #4: Make Work Easier
      5. Buying Motivator #5: Solve a Specific Problem
      6. Buying Motivator #6: Be More Competitive
      7. Buying Motivator #7: Build Relationships/Image with Internal/External Customers, Vendors, and the Public
      8. Buying Motivator #8: Expand Business
      9. Buying Motivator #9: Attract New Customers
      10. Buying Motivator #10: Retain Existing Customers
    3. Strategies for Presenting Accomplishments
      1. Numbers: The Universal Language
      2. Comparison—A Powerful Form of Communication
      3. ROI—How Quickly Can You Deliver?
      4. The Company’s Mission Statement—Make It Your Mission
      5. The CAR Technique—Challenge, Action, and Result
    4. Where to Find Material for Your Accomplishments
      1. Performance Appraisals
      2. Your Career Management File
    5. Impact-Mining: Probing Questions to Unearth Hidden Treasures
    6. Sifting Through the Accomplishments You’ve Gathered
      1. Focusing on Accomplishments Worked for Patrick
    7. Use Impact Statements to Portray Yourself as the Right Fit
  14. Chapter 7 Editing: Résumé-Speak 101
    1. Development Editing: A Primer in Power Writing
      1. Examples of Résumé-Speak
      2. The Keys to Writing Compelling Copy
      3. Address the Needs of Your Audience
      4. Summarize by Using the ABC Method
      5. Focus on Transferable Skills
      6. Résumé-Speak 101
      7. Deliver the Goods Up Front
      8. Start Sentences with Action Verbs or Noun Phrases
      9. Sidestep Potential Negatives
      10. Give Outdated Experience a Feeling of Real Time
      11. Avoid an Employer Pet Peeve: Baseless Personality Attributes
      12. Convey Confidential Information Without Giving Away Proprietary/Trade Secrets
    2. Technical Editing/Copyediting: The Mechanics of Résumé-Speak
      1. Abbreviations
      2. Acronyms
      3. Active Voice
      4. Articles (in Absentia)
      5. Auxiliary or Helping Verbs
      6. Capitalization
      7. Colons and Semicolons
      8. Commas
      9. Commas That Separate
      10. Commas That Set Off
      11. Comma Trauma
      12. Contractions
      13. Dashes
      14. Ellipsis Marks
      15. Elliptical Sentences
      16. Gender Equity
      17. Hyphenation
      18. Numbers
      19. Parallel Sentence Structure
      20. Parentheses
      21. Parts of Speech
      22. Passive Voice
      23. Periods
      24. Possessives
      25. Prepositions
      26. Quotation Marks
      27. Sentence Fragments
      28. Slashes
      29. Split Infinitives
      30. Tense
      31. Verbs
      32. Writing in the First Person
    3. Prune, Prune, Prune
    4. Proof, Proof, Proof
  15. Chapter 8 Visual Artistry: The Missing Link
    1. Design Elements
      1. Create a Visual Pattern
        1. Consistency Counts
        2. Use Tab Stops Sparingly
        3. Apply White Space Liberally
        4. Make Bullets Work for You
        5. Think in Threes
        6. Keep Headings to a Minimum
        7. Segment Paragraphs
        8. Segmenting Made Martin’s Résumé More Readable
      2. Balance Is Beautiful
        1. Pay Attention to Vertical Balance
        2. Balancing a Two-Column Format
        3. A Two-Column Format Worked for Gail
        4. Balancing a Full-Width Layout
        5. A Full-Width Layout Worked for George
        6. Balancing Unevenly Distributed Copy
        7. Patricia’s Résumé Became a Good Balancing Act
        8. Balancing Impact Statements
        9. Justification—Ragged Right or Full Justification?
        10. Hang It on the Wall!
      3. Use Typefaces Tastefully
        1. Choosing a Font
        2. Fonts That Buy More Space
        3. Use Discretion in Mixing Fonts
        4. Go Easy on Bold, Underline, and Italic
        5. Establish a Logical Sizing Hierarchy
    2. Tweaking Tips
      1. Technical Tools to Create Tables
      2. Add White Space
      3. Change Line Height
      4. Expand Character Spacing
      5. Tricks to Make Text Fit
      6. Use Bullets Strategically
        1. Creating Bullets
        2. Adding or Subtracting Spacing Between Bullets and Text
        3. Changing the Type of Bullet
        4. Using the Right Bullet Size
      7. Use Rule Lines
      8. Other Graphic Elements
        1. Visual Artistry Made the Difference
  16. Chapter 9 E-résumés, E-portfolios, Blogs, Social Media, and Profile Sites
    1. How People Get Hired
    2. Résumés in MS Word .doc or .docx Format as E-mail Attachments or Web Form Uploads
      1. The Advantages and Disadvantages of MS Word Résumés for E-mail Attachments and Web Form Uploads
      2. MS Word Résumé Do’s and Don’ts
      3. Do’s
      4. Don’ts
    3. ASCII Text Résumés as E-mail Body Text or Web Form Upload
      1. The Advantages and Disadvantages of ASCII Résumés
      2. ASCII Résumé Do’s and Don’ts
      3. Do’s
      4. Don’ts
      5. Steps for ASCII Conversion
      6. Converting to ASCII for E-mailing Using MS Word
      7. Converting to ASCII for Pasting into E-forms
      8. Quick Cleanup of an ASCII Conversion
      9. How to Post an ASCII Résumé to a Web Site
    4. Web Résumés, E-portfolios, and Blogs
      1. The Advantages and Disadvantages of Web Résumés
      2. The Technical How-To’s of Web Résumés
      3. Use an Online Résumé-Builder Service
      4. Do It Yourself
      5. Hire a Pro
      6. What to Include in a Web Résumé or E-portfolio
    5. Getting on the Blog Bandwagon
      1. Creating a Blog
      2. Using RSS (Really Simple Syndication) Technology
      3. Marketing Your Blog
    6. Social Media Sites and Online Profiles
    7. Scannable Résumés
      1. Scannable Résumé Do’s and Don’ts
      2. Do’s
      3. Don’ts
    8. Applicant-Tracking Systems: What Happens After You E-mail or Post Your Résumé?
      1. Positive Aspects of Applicant-Tracking Technology
      2. Negative Aspects of Applicant-Tracking Technology
      3. Conflicting Advice
    9. Résumés of the Future
  17. Chapter 10 Cover Letters and Other Parts of the Puzzle
    1. Strategy and Style
      1. The Value Mantra
      2. Sell, Don’t Tell
      3. Reveal a Secret
    2. The Segments of a Cover Letter
      1. The Carrot
      2. Example of Intrigue [New Graduate]
      3. Example of Inspirational Quotation
      4. Example of an Interesting Fact
      5. Example of Appeal
      6. The Corroboration
      7. The Close
    3. Cover Letter Anatomy
    4. Sticky Wickets
      1. To Whom It May Concern?
      2. Missed a Filing Deadline?
      3. Terminated from a Job?
      4. Relocating?
      5. Request for Salary Information?
    5. Other Types of Letters
      1. Direct-Mail Campaigns
      2. Writing to a Recruiting Firm
      3. Thank-You Letters—A Chance to Resell Yourself
    6. Other Pieces of the Puzzle
      1. References
      2. When to Send References
      3. When and How to Ask for References
      4. How to Improve the Traditional Reference List
      5. Networking Cards
      6. Addenda
      7. LinkedIn Profile
      8. Do...
      9. Don’t...
    7. Paper
    8. Sending Your Cover Letter and Résumé
      1. By Surface Mail
      2. By Fax
      3. By E-mail
    9. Futurist Career Management
  18. Appendix A Worksheets to Catalog Professional History
  19. Appendix B Survey: What Executive Recruiters Really Want in a Résumé
  20. Appendix C Sample Résumés by Professional Writers
  21. Index