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Retail 101: The Guide to Managing and Marketing Your Retail Business by Jason Prescott, Nicole Reyhle

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3Leaning on Outside Organizations

If you do what you’ve always done, you’ll get what you’ve always gotten.

—Tony Robbins (1960–present), life coach, author, motivational speaker

THE NUMBER one job of a business owner is to run a great business, so it would be short-sighted not to take full advantage of opportunities provided to help businesses achieve greater success,” Office of Main Street New Jersey and Improvement District Programs of New Jersey’s Jef Buehler states. While we could not agree more, it’s often easier said than done when it comes to supporting your business with the many resources available to you. Often business owners get lost in their everyday hustle and bustle without ever seeking outside support to make their jobs easier. ...

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