However beautiful the strategy, you should occasionally look at the results.
—Winston Churchill (1874–1965),former Prime Minister of United Kingdom
REMEMBER THAT Astoria, New York, retailer we mentioned earlier in this book? Well, Mackenzi Farquer, a retail store owner for over seven years, suggests that being a visible member of your local community is key to staying relevant and profitable in a crowded marketplace:
My number one rule for survival is to stay visible within your community. By embedding yourself in the fabric of your local marketplace, you help to make customers feel responsible for your success or failure. Furthermore, it’s important to do what big-box stores either do not or cannot ...