CONTRIBUTORS
Francesco Banfi
Principal, Paris
Francesco Banfi leads the digital marketing and sales service line in EMEA for Telecom, Media, and High-Tech sectors. He has mainly served clients in the retail and telecommunications sectors in Italy and France. Francesco holds a degree in Electronic Engineering from the Politecnico di Milano and an MBA from INSEAD.
Reinhold Barchet
Expert, Düsseldorf
Reinhold Barchet is a Practice Expert and a core member of the Consumer & Shopper Insights group in the EMEA Marketing & Sales Practice at McKinsey. He works with consumer goods and retail clients in Europe and Asia. His main fields of expertise include customer segmentation, brand performance, and CLM modeling. Also, he is one of the co-founders of the Consumer Marketing Analytics Center (CMAC) for big data and advanced analytics. Reinhold Barchet holds an MA in Mathematics and Economics from the University of Freiburg.
Dr. Thomas Bauer
Senior Expert, Munich
Thomas Bauer is member of the EMEA Marketing & Sales Practice as well as of the EMEA Consumer Goods & Retail Practice at McKinsey. He is a core member of the branding & marketing ROI service line. Thomas serves companies in consumer-facing industries mainly on marketing and sales strategy and excellence, marketing ROI optimization, and commercial performance transformation. Thomas holds an MA in Business Economics and a PhD in Strategic Management from the University of Witten/Herdecke, as well as an MBA from the University of Miami. ...
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