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Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation
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Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation

by Ric Merrifield
March 2009
Beginner content levelBeginner
240 pages
3h 30m
English
Pearson
Content preview from Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation

ONEHow the “How” Trap Is Trapping You

“It is not the strongest of the speciesthat survive,or the most intelligent, but the onesmost responsive to change.”

–Charles Darwin

THE HOME-IMPROVEMENT colossus had been the fastest-growing retailer in U.S. history, its revenues doubling every two or three years for more than a decade. But by 2000, Home Depot was showing signs of wear. So the board of directors filled the top job with a high-powered fixer-upper, Robert L. Nardelli, who had proven his mettle as a senior executive at General Electric.

The new chairman and CEO thought he knew just what Home Depot needed, a jolt of new-found efficiency. He simplified processes, slashed costs, and invested $1 billion in new technology while doubling the number ...

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Publisher Resources

ISBN: 9780137029686Purchase book