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Rethinking Luxury by Dr Martin C. Wittig, Philip Beil, Dr Fabian Sommerrock, Markus Albers

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CHAPTER THREE

EASTISTHENEWWEST

Adapting a Eurocentricluxury market to Asian dynamicsand demands

RETHINKING LUXURY

She is not just China’s first high-profile

first lady. A professional singer,

Peng Liyuan is collecting an impressive

number of firsts that go beyond her

public role and illustrate the newfound

confidence of the Asian powerhouse.

Peng began making headlines abroad

as she accompanied her husband,

Chinese president Xi Jinping, on his

first state trips abroad. What

observers noticed as she stepped off the

plane was that she was clothed ...

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