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Rethinking Luxury by Dr Martin C. Wittig, Philip Beil, Dr Fabian Sommerrock, Markus Albers

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CHAPTER FIVE

THENEWAGEOFACCESS

How to capitalise on e-commercewithout losing intimacyin an era of digital transparency

RETHINKING LUXURY

“The Internet changed everything,”

said designer Dries Van Noten

after a recent fashion show in Paris.

“When you’re putting together a

fashion show now, you have

to ask yourself, what will be the first

image that people see online?

Will the print on the clothes be big

enough to see on an iPhone?”

It is a remarkably candid statement,

considering that designers

traditionally want full creative control

of their ...

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