How to capitalise on e-commercewithout losing intimacyin an era of digital transparency
“The Internet changed everything,”
said designer Dries Van Noten
after a recent fashion show in Paris.
“When you’re putting together a
fashion show now, you have
to ask yourself, what will be the first
image that people see online?
Will the print on the clothes be big
enough to see on an iPhone?”
It is a remarkably candid statement,
considering that designers
traditionally want full creative control
of their ...