AFTERWORD
LUXURY RETHOUGHT
Marketing exclusivity in an age of overabundance
RETHINKING LUXURY
In this book we have shown how
fundamental technological
and societal changes have now
reached the luxury market, a market
once insulated from external
forces by its history, traditions and
wealthy customers. Technology
is making companies, products
and services more transparent for
consumers. Today’s shopper
knows exactly what item they want
to buy, where to buy it and
what their peers might think of it
before they ever make their
first live contact ...
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