5. Build Your Inspiration, Culture and Institution

Li & Fung is one of a few companies that has always been capable of making innovations, reinventing itself and continuously dominating its industry. The company is known as an innovator in the development of supply-chain management. It has developed into an orchestrator of a loosely coupled, global supply-chain management for various consumer products—ranging from fashion accessories to luggage—that require labour-intensive manufacturing. Though not widely known outside its industry, Li & Fung has an annual turnover of US$2.1 billion and employs over 5,000 people worldwide.

How does the company do this? Founded in Canton in 1906 as a trading company selling porcelain and silk to overseas customers, ...

Get Rethinking Marketing: Sustainable Marketing Enterprise in Asia, Second Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.