book

Rethinking Strategy

April 2019

Intermediate to advanced

320 pages

6h 41m

English

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Trends are not enoughHow do you get ahead of trends?Inappropriate data usageThere must be a better way!
Introducing scenariosScenarios in business: a mixed historyGolden yearsA second coming?
What informs your strategy?Putting the future in its placeWhy scenarios?
Strategy is planningStrategy is dourStrategy is outputIt’s time to rethink strategyStrategic principlesParticipatory learningSpeeding up decision making
Myopic mayhemContext is everything

Understanding changeAnticipating embryonic issues and opportunities1. Dirty secrets2. Cultural hypocrisies3. Unresolved tensions4. Systemic inequities5. Slow-burning issues6. Social values7. Scenarios
Getting to workSetting the scenario horizonA means to an end
The corporate mental modelArticulating mental modelsStructuring the conversationsInterpreting the conversationsAnalysing the conversations
Environmental scanning requires a frameworkEnvironmental scanning is about researchEnvironmental scanning is about stimulation
Does it make sense?Letting go of command and controlBringing everyone alongStimulation and structureScenarios workshopWorkshop process1. Reviewing the environmental scan2. Identifying influencing factors3. Sorting and prioritising influencing factors4. Choosing scenario drivers5. Building scenariosEvaluating the scenarios
It’s called scenario planningAnyone for chess?Strategic identityAssessing strategies against scenariosStrategic creativity and originality
Back to earthLinking the strategic framework to organisational action
Primed for the futureDeveloping a corporate memory of the futureAnticipating the futureIncreasing sensitivity to changeInterpreting the futureOngoing strategic monitoringInternalising scenario proficiency

Content preview from Rethinking Strategy

PART ISEARCHING

Max Mckeown

Wanda Grimsgaard

Martina Huemann, Pernille Eskerod, Claudia Ringhofer

Dr.Jacob Thomas

ISBN: 9780730368335Purchase book