Return on Engagement

Acknowledgments

I am continually amazed at how much effort it takes to bring a book to market. Writing the body copy is one thing, but a book like Return on Engagement—with sidebars, software reviews, tutorials, case study interviews, and a handful of other features—requires so much more collaborative effort than just an author sitting at a café with a laptop (though there was plenty of that as well).

My first book, Managing Interactive Media Projects, took about a year and a half to write with the help of a couple people. This book was banged out in about half that time but with the efforts of twice as many people. The biggest shout out and gesture of extreme gratitude goes to the incredible people I get to collaborate with every day. Stacy ...